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September 27-29, Hamburg: Seatrade Europe, it’s cruise time

Seatrade Europe is one of the leading events for sea or rivercruise in the world, for public and private operators of ferries and superyachts. Seatrade Europe is a great meeting occasion for designers of cruise itineraries, hotel managers and representatives of destinations along the major and shorter ship routes. An event that brings together over 3 000 exhibitors from over 70 countries, who work in an industry sector that is not affected by the crisis and is still growing. During the event, large space will be given to exhibitions, appointments and meetings related to rivercruise, which represents half of the global business.

In 2010 the European cruise industry has established a business record of over 35 billion Euros involving 5.5 million passengers. Compared to 2009, the increase was 10% and now 30% of the global cruise market includes European cruise passengers.

The three-day Seatrade Europe in Hamburg, September 27-29, thus represent an important moment for this industry, for both designers now considered ‘senior’ in this market, and for small companies that have sensed the chance and wish to increasingly launch their business with targeted deals and prices.

The event will include many congresses, where participants can assess the situation and exchange ideas and information. Over 50 speakers of the highest level are expected for the conference sessions and over 500 delegates will bring their contribution.

Manfredi Lefebvre d’Ovidio, Chairman of the European Cruise Council and chairman of the Silversea Cruises company, will open the event. In a recent conference in Brussels, D’Ovidio asserted that “the cruise industry is helping economic recovery in Europe, creating job opportunities in shipyards, employment in ports in addition to becoming a catalyst for tourism.”

Even Sebastian Ahrens, managing director of Hapag-Lloyd Cruises, will attend the inauguration of Seatrade Europe. Recently, referring to the prospects for the industry, Ahrens said that “diversity and the variety of trips are the strength of cruises, from short ones, to those on ultra-large cruise ships for the mass market, as the Cruise is in itself a vacation destination and often the location is secondary.

During the Seatrade Europe event, the 28th will be dedicated to rivercruise, which is gaining increasing importance in this sector at a global level. A market that is on the move, as said by Robert Straubhaar, president of IG RiverCruise: “There is a strong increase in demand because many potential passengers, who have never done a cruise, choose river routes to try a first experience. It ‘a market growing by more than 10% a year.”

The event is held at the optimally-equipped fairgrounds in Hamburg, Hamburg Messe, in the north of the city, close to the historical centre.

Photo by Tambako the Jaguar

This entry was posted in Events, Trade Fairs & Business and tagged ..


  1. Alex September 21, 2011

    There are some interesting points in time in this article. Good article , thanks and we want more!

    Best regards Alex

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