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ProWein – Düsseldorf: the International wine show from March 27 to 29, 2011

Also this year, the ProWein – international exhibition of wines and spirits, will be held in Düsseldorf. From March 27 to 29, at the Messe Düsseldorf, in Messeplatz, will be present all the major regions and wineries in the world: an exhibition especially dedicated to business.

These are professionals, traders, wholesalers and experienced people to whom the 3,400 exhibiting companies from all continents are mainly addressed. In 2010 there were over 36 000 trade visitors who crowded the halls of the Messe Düsseldorf in search of contacts and trade agreements.

ProWein is characterized by a tendency to show innovations in the wine and spirits industry, making it a point of reference for the supply and demand: for example, there are already more than 150 exhibitors from 15 countries that will present their organic wines. There will also be nearly 300 alcohol companies such as brandy, whiskey, rum or liqueur.

An important novelty this year will be the tasting area in Hall 6, in cooperation with a German trade journal, Weinwirtschaft. Here the participants can make a real ‘sensory’ experience with experts who will help you enjoy the various wines and match them to food. Elsewhere in the exhibition, in collaboration with a partner of the event, Der Feinschmecker, thirty exhibitors will offer gastronomic specialties to pair with several wines and liqueurs.

In the days of the fair the whole city is involved in the event with ‘ProWein goes city‘, a rich program of meetings and tastings. The whole event is organized in collaboration with the Institute of German wine products, DWI, Deutsche Weininstitut. During ProWein, many hotels in Düsseldorf offer packages that include the stay and the entrance to the Fair.

Come tutti gli anni a Düsseldorf si tiene ProWein, fiera internazionale dei vini e dei suoi distillati. Dal 27 al 29 marzo alla Messe Düsseldorf in Messeplatz saranno presenti tutte le principali regioni e aziende vinicole del mondo.

Sono gli operatori del settore, importatori, esportatori, grossisti ed esperti coloro a cui si rivolgono principalmente le 3.400 aziende espositrici provenienti da tutti i continenti. Nel 2010 sono stati oltre 36 mila i visitatori specializzati che hanno affollato le sale della Fiera di Düsseldorf in cerca di contatti e accordi commerciali.

ProWein si caratterizza per la tendenza a presentare sempre le innovazioni del settore vinicolo e degli alcolici, diventando così punto di riferimento per la domanda e l’offerta: ad esempio sono già più di 150 gli espositori provenienti da 15 Paesi che porteranno in fiera i loro vini biologici. Saranno invece quasi 300 le imprese rappresentate di prodotti alcolici come brandy, whisky, rum o liquori.

Una importante novità di quest’anno sarà la zona di degustazione organizzata nel padiglione 6 in collaborazione con una rivista specializzata tedesca, Weinwirtschaft. Qui i partecipanti potranno effettuare una vera e propria esperienza ‘sensoriale’ con esperti in grado di aiutare a gustare le diverse produzioni e ad abbinarle a specialità gastronomiche. In un’altra zona della fiera, in collaborazione con un partner dell’evento, Der Feinschmecker, una trentina di espositori offriranno specialità gastronomiche da abbinare ai diversi vini e liquori.

Nel giorni della Fiera tutta la città è coinvolta nell’evento in un programma di incontri e degustazioni nell’ambito di ‘ProWein goes city’. Tutto l’evento è curato in collaborazione con l’istituto tedesco dei prodotti vinicoli, DWI, Deutsche Weininstitut. In occasione di ProWein diversi hotel di Düsseldorf offrono abbinamenti tra i pernottamenti e l’ingresso alla Fiera.

Photo by tamaphi

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