Around Germany

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The Nuremberg International Toy Fair: back to childhood

The Spielwarenmesse International Toy Fair, which is held in the pavilions of NürnbergMesse from February 2 to 6, 2012, is an event put on for operators, distributors and retailers … but also for all those who still feel like a child on the inside. The Nuremberg Toy Fair could be a good idea for a family trip with children: a cultural journey to discover a beautiful city, with a trip to the Spielwarenmesse to please the little ones aged 6-7 years.


The Nuremberg International Toy Fair is the most important trade fair in the sector, for the whole world of games, toys, hobbies and leisure. Over 2,700 exhibitors from 63 Countries will be presenting their novelties: over a million products will be on exhibit, divided into 12 sections and product groups.

The Fair is reserved to professional operators, but for those who have the possibility to apply for accreditation in some way (as a journalist, retailer or local distributor) this could be a truly unique and fun experience.

The Spielwarenmesse International Toy Fair is famous for the enormous amount of new products and innovations that it involves, offering new ideas and new topics on which to develop the business during the year.

The event will also include announcing the winners for the ToyAward, the Award to innovation: a jury of experts awards the prize to the most outstanding products among four entries, aimed at different targets. This year, also the fair visitors have the possibility of choosing their favorite from the winners of the ToyAward.

Other scheduled events are the Global Toy Conference, which this year will focus on “The toy industry of the future: opportunities and challenges.” During the conference, experts and industry consultants will guide manufacturers and dealers towards new ideas and provide practical advice to face the challenges of the future.

But the real novelty this year is the area called Toys4Teens, 300 square meters devoted to thematic sections where products for age groups between 13 and 17 years are displayed, with experts available to the public to provide sales and marketing tools targeted to children and adolescents.

The opening hours of the Spielwarenmesse International Toy Fair are:
– From Wednesday to Sunday: 9.00am to 6.00pm
– Mondays from 9.00am to 5.00pm

Photo by sⓘndy°

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